YGBLKLST Artifact of the Week:

“… it’s not about crushing the ego, it’s not about beating them down. It’s about recognizing them and letting them live in their own space, which is a great way to look at it. Someone having an ego doesn’t hurt you, really. It doesn’t. It may bother you, but it doesn’t hurt you…

Instead of engaging with the ego, focus on what they bring to the table, what their strengths are and what they can offer to the community and engage them in those areas, allowing them to showcase the reason why they are confident in themselves. That’s what you pull out of them. To do otherwise will usually create a less favorable result. As the old saying goes, you can catch more flies with honey than with vinegar.
-Jay Z (on dealing with the ego)

In an interview with BBC Radio's Zane Lowe